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Legacy giving

Understanding legacy giving as a two-step process to improve bequest fundraising

Insights

Actionable insight for time-poor fundraisers

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Meet and connect with the donor psychology researchers

In Depth Research

Take a deeper dive into the research

Dr Cassandra Chapman

Learn more about the principal researcher and what’s coming next

Latest insights

Russell James discusses the relationships between money attitudes and charitable bequest intentions.

Tayyeb Hadi summarizes his research on face-to-face fundraising.

Dr David Hart summarizes segmentation research based on charity donors’ channel preferences.