Home | Donor Psychology

How people give

Segmenting donors based on channel preferences.

Insights

Actionable insight for time-poor fundraisers

Collaborate

Meet and connect with the donor psychology researchers

In Depth Research

Take a deeper dive into the research

Dr Cassandra Chapman

Learn more about the principal researcher and what’s coming next

Latest insights

Dr David Hart summarizes segmentation research based on charity donors’ channel preferences.

Dr Cassandra Chapman summarises the evidence for which incentive offers are most effective at encouraging charitable giving.

In this video, Dr Tine Faseur and Dr Tine De Bock talk about their research on what individual donors consider to be ethical fundraising.