Rage donations: Do people give because of anger?
- Dr Cassandra Chapman
- Feb 6, 2023
- 1 min read
Updated: Apr 5, 2023
Have you heard of rage donations? Do people sometimes give to charity because of anger? Can you harness donor rage in your fundraising? Dr Cassandra Chapman talks about the rise of the rage donation and how you can use this insight about donor psychology to fundraise effectively.