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Improve your strategy and fundraising with the latest research on the psychology of charitable giving
Insights
Dip your toes into donor psychology research with these quick reads and short videos to help you take your fundraising to the next level

What motivates people to give to YOUR charity?
Should your campaign focus more on alignment with your donor's values or the plight of beneficiaries?
It depends on your charity context.


Harnessing the power of identification in fundraising
To enhance their effectiveness, nonprofit fundraisers may wish to harness the power of identification.
Dr Cassandra Chapman
Feb 26


How does the media influence disaster giving?
Dr Cassandra Chapman shares learnings on the media coverage of natural disasters and implications for fundraising success.
Dr Cassandra Chapman
Jan 19


Recruitment at what cost? The impact of mass market interpersonal fundraising
Face-to-face fundraising is common in many countries but do such donors become committed supporters who are valuable in the longer term?
Aakash Thottam
Jun 6, 2024


How can we maximize fundraising via crowdfunding?
Dr. Claire van Teunenbroek discusses her SQuaRe model, a model which can assist fundraisers in crowdfunding.
Dr Claire van Teunenbroek
Feb 6, 2024


How do social norms influence charity preferences?
Social norms are perceptions of what other people typically do. It is well established that perceived norms affect whether people give to...
Dr Cassandra Chapman
Apr 17, 2023


Understanding public thinking about nonprofits
For the Better Thinking podcast, Nesh Nikolic interviews Dr Cassandra Chapman about fundraising, the psychology of giving, and why you...
Dr Cassandra Chapman
Apr 5, 2023


Making sense of the complex act of giving
On the Philanthropy Australia podcast, Dr Cassandra Chapman talks about what drives people to give. [36 minutes]
Dr Cassandra Chapman
Feb 6, 2023


From the Charitable Triad to the Champion Effect
As part of Catalyst Management’s Philanthrocrat webinar series, Dr Cassandra Chapman will take you on a whirlwind (20-minute) tour of the...
Dr Cassandra Chapman
Feb 6, 2023

How do identities influence charity preferences?
Which charity is most important to you? Why? These are the questions we asked 1,849 people in 117 countries. We analysed their responses...
Dr Cassandra Chapman
Jan 27, 2023
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